My Infinite is a brand that serves as a high-value point of reference for entrepreneurs, looking to help clients reach the heights they have aspired to when they initially started. The goal of this project was to develop a brand identity that feels authentic to the brand mission, attracting small to mid-size organizations that need support to improve their revenue.
This design is based on the concept of breaking limits, visually highlighting the possibility of stepping out of rigid mindsets and achieving new heights and goals as clients define them. The creative direction aims to capture brand values of integrity, intelligence, and empowerment to position My Infinite as a valuable partner for entrepreneurs.
The “M” in the logo mark indicates movement with its curves and upward trajectory while the “I” is formed by geometric shapes that evoke a more personal and friendly approach, hinting at customized solutions.
A brand pattern has also been created by breaking down these shapes for a dynamic and explorative feel. Bold sans-serif fonts were chosen to make the brand stand out, adding confidence and a modern touch.
